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Importing from Alibaba to Australia

Alibaba has opened up a world of retail opportunities but what are the import costs, GST and taxes when you’re sourcing goods from China and where do you start?

Clea Sherman
May 10, 2022

This article explores Alibaba from an Australian retailer perspective. It covers a basic ‘how to’ and explains things like Alibaba import costs. It also explains what’s involved with sourcing goods from China and the taxes/GST involved with overseas shipments. 


Let’s start with some history and information about Alibaba, before explaining the process and costs in detail. 


alibaba logo

About Alibaba 

The simple function of is to link people who make goods with people who buy them. Founded by Jack Ma, the company initially set out to help Chinese retailers connect with buyers on a global level. These days, you can find almost anything on the platform and import it to Australia from China or other countries. 

The mission of this retail behemoth is to “Make it easy to do business anywhere”. As shared on Alibaba’s website, “We enable businesses to transform the way they market, sell and operate and improve their efficiencies.” 

The company’s statistics are impressive. Wikipedia explains that it achieved the highest IPO in history when it was listed on the New York Stock Exchange, with a market value of US$231 billion in 2014. As well as being one of the top ten companies in the world, Alibaba now has the sixth-highest global brand valuation. 

Outside of dollar figures, it is more interesting to think about how Alibaba has changed the face of retail. handles sales between importers and exporters from more than 240 countries and regions. The number of active sellers that use the platform exceeds 8 million and over 12 billion orders are placed each year. The number of active customers is more than 770 million

When it comes to B2C retail, almost any business can source goods from Alibaba and import almost any quantity to sell to their customers. Don’t confuse Alibaba with AliExpress, which has more of a consumer-focused model and allows people to buy one item at a time. To be clear: offers retailers access to wholesale prices from China-based manufacturers, while AliExpress sells items directly to the consumer. 

You don’t really need to be a business to source goods from China and import them with the help of Alibaba. If you pay the money, you should be able to get what you want. With that being said, some of the larger manufacturers prefer to deal with ‘real’ businesses. 

If you’re in Australia, while sourcing products locally may be your goal, it isn’t always cost-effective. This is why so many retailers turn to Alibaba and work with manufacturers in China. Even with the Alibaba import costs and the Australian taxes on importing goods accounted for, you can source products and sell them for a great profit. 


Importing goods from Alibaba to Australia

So how do you import from Alibaba to Australia? There are a few steps, some legal considerations and some Alibaba import costs to be aware of.  

Everyone’s experience will be slightly different, but here is a basic rundown of what to do:


Step One

Your first step should be careful research. Make sure the product you want is right for your brand and that there aren’t too many vendors offering the same things. 

Experts recommend you avoid deciding to import something before you identify your buyers. Flip this around by doing your market research and finding out what your target market actually wants. This will give you better chances of hitting your KPIs. 

When you’re in the research phase of sourcing goods from China, you also need to know about the cost of importing the products you want. This includes the cost of delivery and any taxes you will have to pay (more on that soon). Do a clear cost analysis which includes things like price tags, the cost of storage and the cost of selling your items, e.g. a physical store or an e-commerce website. 


Step Two

Now you’re ready to head to Alibaba to start looking for the goods you want. 

Let’s take bicycle jerseys as an example. You may have a gym that offers guided outdoor bicycle rides to clients. Having jerseys for sale via reception or your online store will boost your brand’s visibility and allow you to productise. 

Jump on the Alibaba website and you’ll see dozens of results, starting from as little as $5 per jersey. Minimum order quantities (aka MOQs) will range from 1 item to 100 and beyond. 

Sorting through all the options is overwhelming, so you’ll need to start refining your search. Colour, minimum/maximum order number or the ability to customise are just a few ways to customise. You can refine by region, material and pattern. Alibaba has also recently introduced features to allow you to search by certification, which might suit your brand. 

Probably the most important thing to limit your search to is verified suppliers. This gives you a better guarantee of quality. You should also filter to include only manufacturers that offer trade insurance, which will cover you in the event of a supplier going back on your agreement.

At this time, it’s worth checking if you are buying directly from the manufacturer or a ‘middleman’ trading company. Generally, the cost will be lower when you buy directly from the manufacturer.  


Step Three

Now’s the time to make a shortlist. 

Have a look at the items that have visual appeal, then read the reviews from other buyers. You can also contact the supplier to ask for a sample. This is also the time to start asking about delivery times, terms etc. 

The cost of a sample is generally quite high, and you’ll pay shipping costs as well. However, you can speak to the supplier and ask for a discount to apply in the event that you go ahead with the order. When the sample arrives, check the quality; for clothing like a bike jersey, wear it then put it in the wash and see what happens. 

Requesting a sample will save you from attending trade shows or having to journey to China yourself. If you do want ‘eyes’ on the ground, you can work with a sourcing agent instead of travelling yourself.  


Step Four

If you feel confident about the product, it’s time to place your order. When you’re sourcing goods from China, many manufacturers give you the option of adding your brand so the product becomes uniquely your own. This is ideal for your gym’s bicycle jersey!

A contract may not be important for a smaller or one-off order but legal advisors recommend you get things in writing when you import to Australia from Alibaba. As shared by LegalVision, “Any agreement you sign should outline the terms and conditions of your arrangement with the supplier, particularly as problems can arise, even if the supplier previously had positive reviews and offered trade assurances.”


Before you spend a large amount with a supplier, take the time to review your agreement, and negotiate if you think you can get a better deal. It will probably be worth bringing in an experienced third party who can help make sure you’re getting quality goods at the right price. Many vendors on Alibaba are open to negotiating, so don’t be afraid to ask the question. 


Step Five

Now it’s time to figure out how you will get your goods to Australia. 

A gym ordering 100 bicycle jerseys can probably arrange air freight as the weight is low and the package size small. An order of something like 2,000 air conditioning units may require a shipping container, which will take much longer. 

Your vendor is likely to request a wire transfer. You can use OzForex or another company to ensure they get the money and keep things moving. Pay attention to detail and keep a record of suppliers so you don’t have to keep entering SWIFT codes, etc. 

PayPal may be another option to explore with your supplier. 


alibaba import costs

What you need to know 


Alibaba import costs

Sourcing and importing goods from China is more complicated than ordering a package from overseas. If you plan on using what you buy to make money, there are costs involved beyond the purchase price of the items. 


These costs include: 

  • Shipping to Australia
  • Freight in Australia
  • Storage in Australia
  • Tax, including import processing and customs import duty
  • GST import costs
  • Excise on alcohol, tobacco or fuel
  • Insurance


First stop: FOB

You may come across the acronym FOB when importing goods from Alibaba. 

This means Free On Board and confirms that the supplier will cover the costs of getting your goods on the ship or plane to Australia. 


Australian tax on imported goods

When it comes to tax, if you’re bringing goods worth over $1,000 into Australia to sell, you will need to hand some money over to the Government. 

Australian tax does factor into Alibaba import costs. It is broken into two parts:

  • Import processing charges; the fees customs will charge for processing your goods. This is based on the value of your goods and is currently between $23 and $192, depending on how your goods arrive (by air, post or sea), how you lodge your import declaration and the value of your goods. You’ll find a breakdown of the costs here
  • Customs import duty, which is calculated as a percentage of the price you paid for the goods. Usually, customs duty will be 5% of the cost of the goods so if you have paid $200,000 for your products, the tax will be $10,000.


GST import costs for Australia

The Department of Home Affairs collects GST on taxable importations. The GST import costs are 10% of the value of the taxable importation.

The value of taxable importation is the sum of:

  • the customs value of the goods
  • any customs duty payable
  • the amount paid or payable to transport the goods to their place of consignment in Australia
  • the insurance cost for that transport
  • any wine tax payable


There are a few exceptions and things to be aware of, for example: 

  • If you are a GST-registered business or organisation and you import goods as part of your activities, you may be able to claim a GST credit for any GST you pay on those goods.
  • It’s a good idea to look into the deferred GST scheme. This allows your business to defer the payment of GST on taxable importations until the first activity statement you lodge after the goods are imported. 


You will have to apply and meet certain criteria to be eligible to participate in the deferred GST scheme. There is more information here, but the best tip is to stay really up to date with your activity statements and file them with the ATO each month. 

A sourcing agent can help you calculate GST costs when you import goods from China to Australia. 



Alibaba recommends you take out comprehensive insurance for goods you are importing from overseas. There are plenty of insurers out there and this is another good reason to use a sourcing agent; they will help you choose the right option. 

Consider insurance as part of your overall Alibaba import costs; it’s always better to be safe than sorry. 


Shipping vs air freight and how long delivery can take

The main differences between air and sea freight are time and cost. 

It’s possible for your goods to arrive in a matter of days after leaving the factory if they are sent by air. A container ship from China may take close to four weeks but the cost will be less, especially if you have ordered more than $500 kilograms of goods. 

In terms of pricing, international shipping costs have fluctuated a great deal due to COVID. You will either pay for a full container, a part container or by the cubic metre/per 1,000 kilograms. Be aware that shipping times have been set back recently by container and staffing shortages.


Read our post about shipping costs here


Tips for successful importing from Alibaba to Australia


You can figure out your ideal process but here is a list of expert recommendations: 

  • When sourcing goods from China, be clear on your products first: Don’t shop randomly on Alibaba. It’s easy to get distracted by goods that don’t meet the needs of your target audience. 
  • Check manufacturer reviews and try to read between the lines. Reviews that look too good to be true probably are. On the flip side, a single one-star review amongst a number of four or five-star reviews is probably from someone who is impossible to please.
  • Check the transaction levels of the suppliers you’re looking at. If they are very low, it’s a warning sign. Too high and the market may be saturated with similar products (depending on what you’re looking for). 
  • Do a deep dive into the manufacturer profile. You can see where they sell the most products and check their verifications. Have a look at their website to see how long they have operated for and how well-established they look. Too busy to do this? Ask your sourcing agent to give you a hand. 
  • Coming back to ‘too good to be true’, when a price is dramatically low, it’s often because of an inferior product. Ask for samples! 
  • Hire someone to take care of quality control. In an ideal world, this person will visit the factory and inspect the items before they are shipped. It’s a good idea to use an agency with strong connections to Australia to help with this part of the process.
  • Use the WeChat app to interact with suppliers in China.
  • Be polite and responsive, and have information readily available. Suppliers are often dealing with many clients at once. What’s more, the business culture in China is often more formal than in Australia. Keep this in mind when corresponding. 
  • Look for manufacturers that are geographically close to ports. This will reduce your overland freight costs.
  • Check availability before you get too excited. Sometimes you’ll land on what you believe is the perfect product, only to discover it is no longer available. 
  • Use a sourcing agent as your middleman so you don’t have to deal with constant follow ups from vendors you don’t want to work with.
  • Share as many details with your suppliers and sourcing agent as you can. Being vague or making assumptions can waste time at both ends of the process.
  • Make sure you’re not importing an illegal product or something which may have to be quarantined. Check for permission before you buy; sometimes permits are available for a cost. 
  • Stick with the vendors who are responsive and easy to work with so your life is easier. If they respond quickly during the enquiry process, they will probably do the same if something goes wrong. 
  • Don’t forget to ask about timing so you know when to expect your shipment.
  • Track your orders, just as you would with an important personal parcel.
  • Check the products you are ordering meet Australian safety standards. Items like toys, furniture, electronics, cosmetics, sports equipment and more cannot be sold in Australia if they don’t meet mandatory requirements.
  • Start small and work your way up to larger orders to build experience and avoid costly mistakes.


Using a sourcing agent to import goods into Australia from Alibaba

Alibaba has grown so successful and includes so many merchants that it has become overwhelming for many retailers. Yes, it is structured so anybody can place an order but you still need to know what to look out for and how to avoid the risks and potential pitfalls. 

When you use a sourcing agent, they will apply their know-how to select a cost-effective product and ensure a smooth product sourcing, negotiation and delivery process. They will ensure you interact with a verified supplier, help you arrange a sample, appoint an inspector and guide you through the import process by recommending the most suitable freight option and confirming you tick all the necessary boxes in terms of Government requirements. 

Looking for a sourcing agent you can rely on? Reach out to Epic Sourcing today

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